Paris on November 16, 2021

I am participating

Date

Nov 16, 2021

Location

Paris, Pavillons des Étangs

Tickets

300 seats

Speakers

Worldwide Bakery Business Experts

Enter fully into the new era of world pastry

The fourth edition of the International Convention of Modern Bakery (C.I.B.M.), organized by the magazine Honoré Le Mag and officially supported by France Snacking, is taking place in Paris, Pavillons des Etangs, on November 16, 2021.

This day of conferences and meetings will gather prestigious participants of the world of international bakery and pastry professionals and is considered a crucial meeting for the professionals of the international bakery business.

After these last 18 months, this event will also be an opportunity to update on the perspectives of a fast-developing market after the Covid19 crisis, reinforced by financial analysis thanks to the numerous experts present and to market studies specifically carried out for the event.

So, do not miss out on this exceptional opportunity to discuss the opportunities in a market in full transformation, from grain to oven! Thus obtaining a better idea of the revolution taking place in the product and services offers.

I am participating

Among the subjects in the heart of the sector, to be discussed:

  • The results of the pandemic for the Bakery & Coffee markets all over the world and the prospects for revival
  • The consequences of the variations of the commodity prices for the sector
  • The pockets of high growth and winning concepts of the international Bakery
  • Changes and expectations of the new-consumer
  • Pastry, snacking, coffee shop : diversification of the bakery profession
  • Digitalization : an opportunity for the Bakery Business

Speakers (already confirmed)

  • Eugène ABRAHAM, Head of the Institut des Métiers du goût, LES COMPAGNONS DU DEVOIR ET DU TOUR DE FRANCE
  • Dominique ANRACT, President, CNBPF
  • Jérôme BAILS, Co-founder, BOULANGERIE BASIL
  • Alexis BORYCHOWSKI, Founder, LE TEMPS ET LE PAIN
  • Patrice BUCHARD, Director of the Bakery & Pastry sector, SYSTEME U
  • Bogdan BURCHILA, General Manager, LESAFFRE CHINA
  • Nicolas BECAM, Founder, BOULANGERIES MAISON BECAM
  • Jean-Marc CONRAD, Director of the Franchising & Catering Department, MARIE BLACHERE
  • Laurent CUMIN, Group Manager, METRO
  • Blandine DAUGENET, Marketing Director EMEA, BRIDOR
  • Luc DUBANCHET, Brand Director, GL EVENTS (SIRHA, EUROPAIN…)
  • Karine FOREST, General Manager, MINOTERIE FOREST, President, CEBP
  • Anne FREMAUX, Director Bakery, GIRA
  • Priscilla HAYERTZ, Co-founder, BOULANGERIE RAPHAËLLE
  • Solenne JAN, Marketing Director, DELIFRANCE
  • Stéphane LACROIX, President, CSFL
  • Maxime LEFEBVRE, Founder, MAXIME BOULANGERIE CAFE
  • Frédéric LOEB, Founder, LOEB INNOVATION
  • Guillaume LOPEZ-MARCOUX, President, L’ATELIER PAPILLES
  • Vito MA, Market Intelligence Manager, LESAFFRE CHINA
  • Christophe MACEDO, F & B Director, LOUVRE HOTELS
  • Marie-Pierre MEMBRIVES, Founder, TASTEBUDS
  • Béatrice MENUT, Director of Food Purchasing, COMPASS GROUP
  • Camille MONTALVAN, Global Marketing Group Manager, DELIFRANCE
  • Nicolas NOUCHI, Global Market Research, CHD EXPERT GROUP
  • Apollonia POILÂNE, General Manager, MAISON POILÂNE
  • Pierre SHAN, Commercial Director, LESAFFRE CHINA

Program of the Convention

8H30

OPENING ADDRESS

  
8H40

The great challenges of the international BVP’s sector

Frédéric LOEB, Founder, LOEB INNOVATION

  
9H10

Review of European Bakery markets: impact of the covid crisis and new challenges

  • What consequences of the crisis on the European markets ?
  • What medium-term opportunities and challenges are emerging for the sector?
  • Focus on home-baking: new El Dorado or future battleground for distributors and manufacturers?

Anne FREMAUX, Director Bakery, GIRA

  
9h40

What consequences for the market organization and bakery offer in France ?

  • Focus on the French market and its evolutions
  • The structure of the market

Nicolas NOUCHI, Insights Director, CHD EXPERT

  
10H30

Grand Témoin : How Apollonia Poilâne reinvents the family bakery house?

Apollonia POILÂNE, General Director, MAISON POILÂNE

  
10H30

BREAK

  
11H00

Boom in commodity prices and 2021 harvest report, what repercussions on the sector Exemplaire

Maxime COSTILHES, General Director, INTERCEREALES
Karine FOREST, General Manager, MINOTERIE FOREST, President, CEBP
Stéphane LACROIX, President, CSFL, Commercial Director, LESAFFRE

  
11H35

What are the post-covid European consumer expectations for bakery categories? Study results and focus on bread.

Solenne JAN, Marketing Director & Category Management, DELIFRANCE
Camille MONTALVAN, Global Marketing Groupe Leader, DELIFRANCE

  
11H55

How has the crisis accelerated the ongoing changes in the sector?

Eugène ABRAHAM, Director of The Institut des Métiers du Goût, LES COMPAGNONS DU DEVOIR
Nicolas BECAM, Founder, MAISON BECAM
Priscilla HAYERTZ, Co-founder, BOULANGERIE RAPHAËLLE

  
12H30

COCKTAIL LUNCH

  
14H00

Focus on EUROPAIN 2022

Luc DUBANCHET, Director of brands, GL EVENTS

  
14H10

Diversification of the baker’s trade: towards the Coffee & Bakery, the Bakery catering and premiumization

Jean-Marc CONRAD, Director of the franchise and catering division, MARIE BLACHERE
Blandine DAUGENET, Marketing Director EMEA, BRIDOR
MAXIME LEFEBVRE, Founder, MAXIME BOULANGERIE CAFE
Guillaume LOPEZ-MARCOUX, President, L’ATELIER PAPILLES

  
14H45

Product offer and trends, the Baker’s Basket

Marie-Pierre MEMBRIVES, Founder, TASTEBUDS

  
15H05

What new purchasing strategies for the various Bakery & Pastry channels?

Patrice BUCHARD, Director of the Bakery & Pastry branch, SYSTÈME U
Christophe MACEDO, F&B Director, LOUVRE HOTELS
Béatrice MENUT, Food Purchasing Director, COMPASS

  
15H45

Focus on an El Dorado area: the case of China

Vito MA, Market Intelligence Manager, LESAFFRE (China)
Pierre SHAN, Commercial Director, LESAFFRE (China)

  
16H05

How are the “green” expectations of the consumer revolutionizing the Bakery sector?

Dominique ANRACT, President, CNBPF
Jérôme BAILS, Founder, BOULANGERIE BASIL
Laurent CUMIN, Market Manager, METRO

  
17H00

END OF THE CONFERENCE

  

The partners of the CIBM

Discover our partners and supporters

Registration in the 2021 Convention

The registration includes :
Access to the conference/training period, breakfast, snack and lunch.

Special Tariffs for Bakers, Shops and Restaurateurs : 395 € excl. tax / person
Tariffs for Industrials, Millers, Distributors, Experts : 595 € excl. tax / person

Multiple registrations : 10% reduction for the 2nd participant, 20% for the 3rd participant, 30% for the 4th participant, 40% for the 5th participant or more.

I am a baker, shop owner/manager or restaurateur

€395

I am subscribing to the CIBM at the price of 395€ excl. VAT (= 474€ including tax.)

395.00€Registrer

I am an industrialist, miller, distributor or expert

€595

I am subscribing to the CIBM at the price of 595€ excl. VAT(= 714€ including tax)

595.00€Registrer

Informations pratiques

Access modalities :

Beforehand, you must have completed the registration fort (see the registrations page) and sent your payment to the CIBM organization. Then, you will be registered in the CIBM listings and your access card will be delivered to you at the entrance of the CIBM, the day of the conference.

Schedule :

  • Welcome of the participants : 8h00
  • A breakfast will be served
  • Start of the conférence : 8h30
  • Lunch cocktail : 13h00 – 14h45
  • End of the CIBM : 17h15

Lieu de la conférence

Access map

Pavillons des Etangs
50 Route de l’Etoile
75116 Paris


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