Diversification of the baker’s trade: towards the Coffee & Bakery, the Bakery catering and premiumization

Jean-Marc CONRAD, Director of the franchise and catering division, MARIE BLACHERE
Blandine DAUGENET, Marketing Director EMEA, BRIDOR
MAXIME LEFEBVRE, Founder, MAXIME BOULANGERIE CAFE
Guillaume LOPEZ-MARCOUX, President, L’ATELIER PAPILLES