Diversification of the baker’s trade: towards the Coffee & Bakery, the Bakery catering and premiumization
14H10
Jean-Marc CONRAD, Director of the franchise and catering division, MARIE BLACHERE Blandine DAUGENET, Marketing Director EMEA, BRIDOR MAXIME LEFEBVRE, Founder, MAXIME BOULANGERIE CAFE Guillaume LOPEZ-MARCOUX, President, L’ATELIER PAPILLES